Events and Entertainment

Voice AI for Event Management Companies and Entertainment Industry in India

Every registration confirmation, attendance reminder, RSVP follow-up, feedback call, vendor check, and sponsor conversation your team makes manually before and after every event. Sprio places all of them automatically.

๐ŸŽ‰

Pre-Event Reminder Agent

Priya Sharma, Attendee, Delhi
Live
Sprio Agent
Namaste Priya ji! Kal shaam 6 baje Business Innovation Summit hai Pragati Maidan mein. Aapka registration confirm hai. Kya aap attend kar rahi hain?
Attendee
Haan, aa rahi hun. Parking ka kya scene hai?
Sprio Agent
Gate 3 se parking available hai, free of charge. Entry pass abhi WhatsApp pe bhej rahi hun. Hall 5 mein registration desk hogi 5:30 se.
Attendee
Perfect, thank you!
Trusted by 60+ enterprises across India
ClientClientClientClientClientClientClientClientClientClient
Built for: Corporate Event Organisers | Wedding Planners | Live Entertainment Producers | MICE and Conference Teams | Ticketing Platforms | Exhibition and Trade Show Organisers | Sports and Cultural Event Companies
India's Entertainment Market

India's Events and Entertainment Industry at Scale

The market numbers behind India's live events, OTT platforms, and ticketing growth.

28B+
India's Media and Entertainment industry in 2023 (USD). The fourth-largest M&E market in the world, growing at 10% annually. Most of the audience engagement and event communication still runs on manual WhatsApp and phone calls
30%+
Average no-show rate at corporate events and conferences where attendees receive no reminder call in the 24 hours before the event. A 200-seat event loses 60 paid registrations to avoidable absences
* Industry average. Actual rates vary by event type and sector.
500M+
WhatsApp users in India in 2024. Event confirmations, entry passes, venue directions, and post-event feedback links delivered on WhatsApp see open rates that email simply cannot match
130B+
India's wedding and social events industry (USD estimated), the second-largest wedding market in the world. Every large wedding involves hundreds of guest confirmations, vendor coordination calls, and RSVP follow-ups
The Problem

The 72-Hour Event Communication Window Every Management Company Handles Manually

Before and after a 200-person event, your team has to make over 590 calls. Most of them happen at exactly the same time as your on-ground setup.

๐Ÿ“ž

Without Sprio: The Manual Call Stack

What your team handles around a 200-person event
1 week before: RSVP follow-ups ~100
Calling invitees who haven't responded to confirm attendance or decline
48 hours before: Attendance confirmation ~200
Confirming all registered attendees, sharing venue details and schedule
Day before: No-show follow-ups ~60
Calling the ~30% who didn't confirm from the previous round
Day of: Vendor and logistics coordination ~30
Caterer, AV team, security, performers, and venue staff confirmations
Day after: Post-event feedback ~200
Calling all attendees for ratings, feedback, and follow-on interest
Total calls across 72 hours 590+
* Illustrative figures for a 200-person corporate event. Actual call volumes will vary by event size and type.
โœ“

With Sprio: The Same Window, Automated

What your team receives instead
โœ“
All 590 calls go out on schedule, automatically

Sprio places every call in the stack at exactly the right time. RSVP follow-ups go out a week before. Reminders go out 48 hours before. Feedback calls go out the morning after. No one on your team has to track who was called and who wasn't.

โœ“
Your team handles 4 exceptions, not 590 calls

Sprio escalates only when something genuinely needs a human: a VIP who wants a specific seating arrangement, a vendor reporting a shortage, a speaker who needs to reschedule. Everything else resolves on the call.

โœ“
Headcount updates in your system in real time

Every confirmation, cancellation, and dietary preference collected during a call is written back to your event management platform immediately. Your registration dashboard is accurate at all times, not just after the event.

โœ“
Calls go out in the language each guest prefers

A national conference with delegates from Tamil Nadu, Gujarat, and Bengal gets reminders in Tamil, Gujarati, and Bengali. The language is set per contact, not per campaign.

Calls your team needs to make 4

One hub for your whole stack

Sprio connects to the tools your team already uses, so leads, orders and updates flow in on their own.

ShopifySalesforceZohoRazorpayLeadSquaredHubSpot Sprio
AI Agents

AI Agents Built for Event Management, Ticketing Platforms, and Entertainment Outreach

Each agent handles a distinct job in the event lifecycle that no event management company covers fully with a human team today.

Registration
๐ŸŽ‰

Event Registration Confirmation Agent

Calls every attendee within minutes of registration to confirm their spot, verify contact details, collect dietary or accessibility requirements, and send their entry pass and venue map to WhatsApp. The guest knows their registration is confirmed before they leave the booking page.

Reminder
โฐ

Pre-Event Attendance Reminder Agent

Calls all registered attendees 48 hours before the event to confirm attendance, share the day's schedule, and answer questions about parking, dress code, or session timings. Attendees who cannot make it are logged as cancellations in real time. No-show rates drop significantly for events that make this call.

Feedback
โญ

Post-Event Feedback Collection Agent

Calls attendees the morning after the event with a short set of conversational questions about their experience. Collects overall ratings, session-level feedback, and open comments. Identifies attendees interested in the next edition and flags high-satisfaction guests for referral outreach. Gets done before an email survey would even be opened.

RSVP
๐Ÿ“‹

RSVP Guest Follow-Up Agent

Calls invited guests who have not responded to the event invitation by the follow-up date. Explains what the event is, who else is attending, and why this particular guest was invited. Handles date conflicts by checking for waitlist options. Fills the guest list without a single manual chase call from the organiser's team.

Outreach
๐Ÿค

Sponsor and Exhibitor Outreach Agent

Calls potential sponsors and exhibitors from the target list, introduces the event, states the audience profile, and presents the sponsorship tiers. Qualifies interest and hands off confirmed leads to the business development team. Covers 5 to 10 times more prospects than a sales team can reach manually in the same window before the event.

Logistics
๐Ÿšš

Vendor and Logistics Coordination Agent

Calls caterers, AV teams, venue staff, and performers on the event day to confirm arrival times, check setup progress, and flag delays to the event manager before they become visible problems on the floor. The event manager gets a WhatsApp summary of all vendor confirmations an hour before the event starts.

Event Registration Flow

From RSVP to Post-Event Review: The Complete Guest Communication Cycle

Most event management companies handle pieces of this cycle. Sprio runs all of it, for every guest, without a team member assigned to each step.

1

Registration logged, confirmation call placed within minutes

As soon as a guest registers through your event platform, Sprio pulls the contact details and places a confirmation call. No batch processing at end of day. The call goes out while the registration is still fresh.

2

48-hour reminder call with venue and schedule details

Sprio calls each confirmed attendee exactly 48 hours before the event. Shares directions, parking details, schedule highlights, and dress code. Handles questions on the call and updates headcount in real time.

3

Day-of vendor confirmations and exception alerts

On the event day, the logistics agent calls each vendor before their arrival window. Any delay or shortage gets surfaced to the event manager on WhatsApp immediately, not when the caterer fails to show up.

4

Next-morning feedback calls while the experience is still fresh

By the time your team is reviewing the event debrief, Sprio has already called every attendee, collected ratings and comments, and identified who wants to attend the next one.

โญ

Post-Event Feedback Agent

Next-Morning Feedback Call, 10:15 AM
Namaste Rahul ji! Kal ke Business Summit mein aaye, thank you. Hum aapka feedback lena chahte hain. Overall event kaisa laga, 1 se 5 mein?
Main 4 dunga. Sessions acche the, bas lunch ka wait thoda lamba tha.
Noted, thank you. Kaun sa session aapko sabse useful laga?
Digital marketing wala. Bahut practical tha.
Great. Next edition February mein hogi, same city mein. Kya aap chahenge ki hum aapko inform karein?
Haan, zaroor bhejiye.
Done, aapko February mein pehle inform karenge. Feedback ke liye thank you Rahul ji!
* Illustrative conversation. Names, events, and session details are fictional examples only.
Where It Breaks Down

Where Event Communication Breaks Down and What It Costs

These happen at every event. They are not logistical failures. They are communication failures that happen because someone had to make 300 calls at the same time as setting up the venue.

๐Ÿšซ

The No-Show Problem Costs You More Than the Empty Seat

When a confirmed attendee does not show up, the caterer still charges for their meal, the networking list is incomplete, and the sponsor's expected audience count falls short. A 48-hour reminder call recovers most of this. The attendee either shows up or cancels in time. Without the call, you find out on the day.

๐Ÿ“‹

Post-Event Feedback That Arrives Too Late to Change Anything

Email feedback forms sent three days after the event get a 15 to 20% response rate at best. By then, the specific complaints have blurred. Sprio's feedback agent calls attendees the morning after, while the experience is still specific. The organiser has full feedback data before the debrief meeting, not after the next event planning cycle has started.

๐Ÿค

Sponsor Outreach That Stops When the Sales Team Runs Out of Bandwidth

Most event management companies have a list of 200 potential sponsors and call 40 of them before the deadline. Sprio covers all 200, qualifies their interest, and hands off the warm ones. The sponsorship revenue from the next 160 calls is the difference between a break-even event and a profitable one.

Integrations

Works With the Event Management Software and Ticketing Platforms Your Team Already Uses

Sprio reads from your event registration system before each call and writes outcomes back after. No parallel spreadsheet to maintain.

๐ŸŽ‰

Event Management Platforms

Reads registration lists, session bookings, and attendee preferences to trigger and brief every agent call at the right time.

๐ŸŽซ

Ticketing Systems

Pulls confirmed ticket holders and booking details to trigger pre-event reminders and send entry passes via WhatsApp automatically.

๐Ÿ‘ฅ

CRM and Guest Databases

Logs every call outcome, RSVP response, cancellation, and feedback rating to the guest's CRM record after the call ends.

๐Ÿ’ฌ

WhatsApp Business API

Entry passes, venue maps, schedule updates, and post-event messages go to every attendee's WhatsApp immediately after the voice call.

๐Ÿ“‹

Survey and Feedback Tools

Logs voice call feedback responses to your NPS or survey platform. Spoken feedback is transcribed and tagged by topic for the organiser's debrief.

๐Ÿ“…

Calendar and Scheduling Systems

Reads event schedules and vendor timelines to trigger day-of coordination calls at the right time before each vendor's arrival window.

๐Ÿ’ฐ

Payment and Invoicing Platforms

Sends payment confirmation links during sponsor follow-up calls and logs payment status updates to your accounts system automatically.

๐Ÿ“Š

Analytics and Reporting Dashboards

Attendance confirmation rates, feedback scores, no-show counts, and RSVP conversion data feed into your event analytics in real time.

Compliance

TRAI, DPDP, and WhatsApp API Compliance for Event and Entertainment Outreach in India

Here is exactly how Sprio handles attendee data, outbound calls, and WhatsApp messages for your events.

๐Ÿ”

DPDP Act 2023

Attendee contact data processed by Sprio is handled under the Digital Personal Data Protection Act 2023. Guest data is used only for the purpose the attendee registered for and is not shared with any third party.

meity.gov.in
๐Ÿšซ

TRAI DND Compliance

All outbound event reminder and feedback calls follow TRAI Do-Not-Disturb regulations. Calls are placed only during permitted hours. Attendees who opt out are removed from all future campaigns immediately.

trai.gov.in
๐Ÿ’ฌ

WhatsApp Business API

All WhatsApp messages use Meta-approved templates. Guests can opt out of WhatsApp messages at any time with a simple reply. Entry passes and event updates are sent only to guests who have registered through your platform.

business.whatsapp.com
๐Ÿ”’

Data Retention and Deletion

Guest data collected during event calls is retained only for the duration specified in your event's data policy. Post-event, data is deleted or archived per your organisation's schedule. No data is used for any purpose outside the specific event campaign.

FAQ

Common Questions About AI Voice Automation for Event Management Companies in India

Yes. Sprio's event management agents operate in Hindi, Tamil, Telugu, Kannada, Marathi, Bengali, Gujarati, Punjabi, and other Indian languages. The language is set at the attendee level, so a conference with delegates from across India can send each reminder call in the person's preferred language without any manual configuration.
When an attendee tells the pre-event reminder agent they cannot attend, the agent logs the cancellation, updates the registration system, and triggers a WhatsApp message with information on how to transfer their spot or access a recording of the event. The organiser's team sees the updated headcount in real time.
Yes. Sprio connects to event management platforms and ticketing systems via API to read registration data, attendee contact details, and event schedules before placing calls. After each call, outcomes are written back to the same system. No manual export or parallel spreadsheet is needed on an ongoing basis.
Sprio's feedback agent opens with a natural question about the attendee's experience rather than a numbered rating request. It asks two to three conversational questions, records both ratings and spoken comments, and summarises responses for the organiser. Calls average under three minutes. Response rates over voice are consistently higher than email feedback forms sent days after the event.
When a guest says they are unsure, the agent notes their response, does not press for an immediate commitment, and schedules an automatic follow-up call two days before the RSVP deadline. The second call is brief. Guests who still do not respond after two attempts are marked as tentative and the organiser is notified. The tone and script are configurable to match your event's communication style.
For a standalone event with an existing registration list, Sprio can be configured and running within 3 to 5 business days. For event management companies that want an ongoing integration with their CRM or event platform, a full integration typically takes 2 to 4 weeks. A single-event pilot can run within days of the signed agreement.
After a ticket is purchased, Sprio calls the buyer to confirm the booking, read out key event details (date, venue, gate entry time), and answer common questions about parking, dress code, or age restrictions. The call supplements email confirmation, which is often missed. For large events, this step significantly reduces help desk queries on event day.
Yes. Sprio sends event reminder calls to all registered attendees 24 to 48 hours before the event. If a schedule changes or a session is cancelled, Sprio reaches the entire attendee list in minutes with the updated information. Attendees can press a key to confirm they received the update or to request a callback.
Sprio calls attendees within 24 hours of an event ending and asks a short set of questions about their experience: overall rating, specific aspects, and whether they would attend again. The call takes two to three minutes and achieves much higher response rates than post-event email surveys. Scores are logged and summarised for the event team automatically.
Yes. Sprio can call previous attendees or leads from your database when tickets are still available close to an event date. The call mentions the event, remaining availability, and a discount or offer if relevant. Interested recipients can be transferred directly to a booking agent or sent an SMS with a purchase link. This channel typically converts better than email for time-sensitive offers.
OTT platforms, music labels, sports franchises, and live entertainment companies use Sprio to engage fans directly by phone. Examples include calling fans to announce a new season launch, informing subscribers of an exclusive preview, running an interactive phone poll during a live broadcast, or notifying members of an upcoming fan meet. Voice is more personal than push notifications and reaches fans who do not actively check app alerts.
Yes. When a potential attendee calls the event enquiry number, Sprio answers immediately, provides event details, answers common questions, and helps the caller choose a ticket category. If the caller wants to proceed, Sprio can take basic details and transfer to a human agent or send a booking link by SMS. AI-handled inbound calls mean no missed calls and no queue wait times.
Customer stories

Real businesses, real outcomes

CollectionsOrder trackingOnboardingLead qualification
Try it now

The proof is one call away.

๐Ÿ‡ฎ๐Ÿ‡ณ +91