Online shoppers in India by 2026, the fastest-growing online shopping base in the world.
Bain & Company, How India Shops Online 2026 AI workflow automation Accelerating secure AI across core operations and workflows ->
The AI Calling Bot That Stops COD Returns, Recovers Abandoned Carts and Reschedules Failed Deliveries
Indian e-commerce loses crores every month to fake COD orders, abandoned checkouts, and failed deliveries that never needed to return. Sprio calls before dispatch, before the shopper leaves, and before the courier gives up. Calls go out in Hindi and 12+ Indian languages.
COD verification call
Sprio COD Verification Agent
A shopper confirms a cash-on-delivery order before the brand spends money sending it out.
WhatsApp is the default channel for India's hotel guests. Sprio turns your WhatsApp Business number into a guest service agent that books, confirms, upsells and resolves requests around the clock, with no wait time.
What the agent does on the callConfirms buyer intent
The shopper actively confirms that they meant to place the COD order before it moves to dispatch.
Reads back the exact order
Product, amount, and payment mode are confirmed so fake, accidental, or low-intent orders are caught early.
Checks address confidence
Address or landmark issues can be corrected before a courier trip is wasted.
Updates dispatch status
Confirmed orders move forward. Unconfirmed orders can be held before freight cost is spent.
FK
FashionKart | Sprio AIOnline
Namaste Priya ji! Main FashionKart ki taraf se baat kar raha hun. Order #FC-8821: Navy Blue Sneakers, Rs 2,199, Cash on Delivery. Kya aap yeh order lena chahti hain?
Haan, bilkul. Confirm karo.
Perfect! Order confirm ho gaya. Wednesday shaam 6 baje tak delivery expected hai.
Address same hai na?
Haan, same address.
Confirmed. Order ready to dispatch.
India's E-commerce Market Has a Crore Problem Nobody Talks About
300 million shoppers, festive seasons worth billions, and a COD dependency that returns one in four orders unsold. The brands that fix the leaks first take the most of the growth.
RTO rate for COD orders. Prepaid orders return at under 2%.
GoKwik, 180M+ shopper datasetAverage cart abandonment rate globally. 7 in 10 shoppers add to cart and leave.
Baymard Institute, 50-study aggregateGMV in India's 2024 festive season, up 12% on the year before.
Redseer Strategy Consultants via IBEF
Where revenue leaks
60-70%
70.22%
Rs 180-240
Where the Money Goes Before You Spend a Rupee on Growth
Most brands chase paid CAC while three earlier costs quietly eat the P&L. Fix these first.
Of Indian Orders Are COD. One in Four Returns Unsold.
GoKwik's data across 180 million shoppers puts COD at 60 to 70 percent of orders on most Indian D2C stores. The return-to-origin rate for those orders sits at 20 to 25 percent on average. Fashion and footwear touch 40 percent. Each returned shipment costs the seller forward freight, reverse logistics, and processing fees with zero revenue recovered.
Source: GoKwik, Return to Origin in E-CommerceOf Shoppers Add to Cart, Then Leave Without Buying
The Baymard Institute's aggregate of 50 cart abandonment studies puts the rate at 70.22 percent. For most Indian D2C brands without Amazon's stored payment credentials or Flipkart's native checkout, the number runs higher still. A single phone call 45 minutes after abandonment catches shoppers before the intent fades and they move to another tab.
Source: Baymard InstituteLost on Every Failed Delivery That Goes to Reverse Logistics
ClickPost's last-mile logistics data puts the combined cost of a failed COD delivery at Rs 180 to 240 per order: forward freight, reverse logistics, handling fees, and zero revenue recovered. Address errors, incorrect pin codes, and incomplete landmarks are leading causes of failed delivery attempts.
Source: ClickPost, Strategies to Reduce RTO Rates
Manual vs Sprio
What Changes When Sprio Handles the Calls
Same order events. Completely different outcomes.
| Order Event | Without Sprio | With Sprio | Business Impact |
|---|---|---|---|
| COD order placed | COD order dispatched without confirmation. 23-40% return unsold. | Call goes out 30 minutes after placement. Only confirmed orders dispatch. | Forward freight is spent on higher-intent orders. |
| Cart abandoned | Cart abandonment email sent hours later. Most shoppers do not open it. | Voice call at 45 minutes while intent is warm. Specific items mentioned. | Checkout issues are resolved before the shopper moves on. |
| Delivery failed | Failed delivery enters reverse logistics. Rs 180-240 lost per order. | Buyer called within 2 hours. Address confirmed. New slot booked on the same call. | More shipments are recovered before RTO. |
| Customer goes quiet | Lapsed buyers are re-acquired through paid ads at Rs 400-800 CAC. | Personalised call at day 60 referencing last order. WhatsApp sent to re-engagers. | Retention happens before paid reacquisition. |
| Festive sale approaching | Festive outreach is done manually with low reach and inconsistent messaging. | Outreach runs 30, 15, and 7 days before sale in 12+ languages. | Pre-registered buyers enter the sale warmed up. |
AI agents
One Agent for Every Point Where E-commerce Revenue Slips Away
Place an order. Abandon a cart. Miss a delivery. Go quiet for 90 days. Each of these has a Sprio agent waiting. All are TRAI DND compliant.
COD Order Verification Agent
Thirty minutes after a COD order lands, Sprio calls the shopper to confirm delivery intent. It reads back the order details and address, then asks for explicit confirmation. Unconfirmed orders go to a hold queue before dispatch. You never pay forward freight on a shipment the shopper never meant to receive.
Cart Abandonment Recovery Agent
Forty-five minutes after a shopper adds items and leaves, Sprio calls before the moment passes. The call names the specific product in the cart, not a generic message, and asks if there was a checkout issue. If the shopper wants a payment link or discount code, Sprio sends one via WhatsApp on the spot. A second call goes out 24 hours later for those who did not convert the first time.
Failed Delivery Rescheduling Agent
When Shiprocket, Delhivery, or any connected logistics partner logs a failed delivery, Sprio calls the shopper within 2 hours. It asks what went wrong, corrects the address if needed, and locks in a new delivery window. A confirmed reschedule is pushed to your OMS and logistics webhook before the call ends.
Festive Sale Pre-Registration Agent
India's festive season, from Diwali and Navratri to Big Billion Day, Great Indian Festival, and End of Season Sale, drives a disproportionate share of annual e-commerce GMV. Thirty, 15, and 7 days before your sale, Sprio calls your existing buyer database, announces early access, captures category preferences, and offers pre-registration deals.
Loyalty Reactivation Agent
Reacquiring a lapsed buyer through paid ads costs Rs 400 to 800. Sprio identifies shoppers who have not ordered in 60 or 90 days and calls them by name. The call references their last purchase and can include a configured win-back offer with a WhatsApp deep link into the relevant category.
Post-Purchase Review Agent
Three days after confirmed delivery, Sprio calls to collect a product rating and open feedback. If the shopper flags an issue or wants to return the item, a return request lands in your OMS before the call ends. Satisfied shoppers get a WhatsApp link to leave a review on your store or on Google.
Live demo
See a Live COD Confirmation Call on Your Number
Book a demo and Sprio will call you in the language and voice of your choice within minutes, on your own store's order flow.
WhatsApp is the default channel for India's hotel guests. Sprio turns your WhatsApp Business number into a guest service agent that books, confirms, upsells and resolves requests around the clock, with no wait time.
COD order flowUse your actual order flow
The demo can be mapped to your store events, product category, and customer language.
Hear the call yourself
You can experience the same confirmation or recovery call your shoppers will receive.
Check the WhatsApp follow-up
Payment links, summaries, delivery slots, and review links can be sent immediately after the call.
Review the system update
Outcomes are tagged and sent back to OMS, CRM, logistics, or reporting systems.
FK
FashionKart | Sprio AIOnline
New COD order: Navy Blue Sneakers, Rs 2,199.
Sprio calls shopper after 30 minutes.
Shopper confirms intent and address.
OMS status updates to Confirmed - Ready to Dispatch.
How it works
1
2
3
Plug In Your Store. Sprio Handles the Rest.
No new dashboards. No manual lists. Sprio connects to your store, reads order events as they happen, and places the right call at the right time.
Connect Your Store and Logistics Partners
Sprio hooks into Shopify, WooCommerce, Magento, or Unicommerce via webhook. Logistics events from Shiprocket, Delhivery, Bluedart, Ekart, and others arrive the same way. Order placed, cart abandoned, delivery failed, order delivered: each event flows into Sprio as it happens.
Sprio Calls at the Configured Window in the Shopper's Language
Each event type has its own delay: 30 minutes for COD verification, 45 minutes for cart recovery, and 2 hours for a failed delivery. Sprio places the call in Hindi, Tamil, Telugu, Bengali, or any of 12+ supported languages. The conversation is recorded and transcribed.
Outcome Tagged, Action Triggered Immediately
Order confirmed, cart recovered, delivery rescheduled, return logged, review collected: each outcome is tagged and synced back to your OMS, CRM, and logistics platform before the call ends. Your team reviews a live dashboard of results and can pull any transcript on demand.
Timing guide
When Each Sprio Agent Runs in the Order Lifecycle
Every trigger event has a different objective and call window. Getting the timing right is what separates a conversion from a missed call.
| Sprio Agent | Trigger Event | When Sprio Calls | What Happens |
|---|---|---|---|
| COD Verification Agent | COD Order Placed | 30 min after placement | Confirms buyer intent and delivery address. Unconfirmed orders held before dispatch. Confirmed orders sent to dispatch workflow. |
| Cart Abandonment Recovery Agent | Cart Abandoned | 45 min; follow-up at 24 hours | Names the specific cart items. Asks about checkout issues. Offers discount code or fresh payment link via WhatsApp. Outcome logged to CRM. |
| Failed Delivery Rescheduling Agent | Delivery Failed | 2 hours after failure logged | Corrects delivery address. Books new delivery window. Pushes confirmed slot to OMS and logistics webhook before call ends. |
| Festive Pre-Registration Agent | Pre-Sale Campaign | 30, 15, and 7 days before sale | Announces sale, captures category preferences, confirms early access registration. WhatsApp with early-access link sent the night before sale opens. |
| Loyalty Reactivation Agent | Customer Gone Quiet | Day 60 and Day 90 since last order | References last purchase by name. Mentions new stock in preferred categories. Delivers win-back offer. WhatsApp deep link sent to re-engagers. |
| Post-Purchase Review Agent | Delivery Confirmed | Day 3 after confirmed delivery | Collects 1-to-5 rating and open feedback. Creates return request in OMS for flagged orders. Sends WhatsApp review link to shoppers who rated 4 or 5. |
Integrations
Every Platform Indian E-commerce Brands Already Use
Sprio plugs into your existing store, OMS, and logistics stack. No new tools for your team to learn.
Shopify
Native webhook. Every order event triggers the matching Sprio agent without custom code.
WooCommerce
Plugin-based connection. COD orders, abandoned carts, and delivery events flow into Sprio live.
Magento
REST API for Magento 2. All order status changes sync to Sprio as they happen.
Unicommerce
OMS-level integration. Failed delivery and return events trigger the relevant call.
Shiprocket
Delivery status webhooks connect directly. Failed deliveries trigger a rescheduling call within 2 hours.
Delhivery
Real-time tracking API. Undelivered status events trigger Sprio before the shipment enters returns.
Razorpay
Checkout drop-off events trigger cart recovery calls at the window with the highest pick-up rate.
TRAI DND Registry
All lists scrubbed before any campaign goes out. Opt-outs from calls are permanently suppressed.
Market context
$65B+
$14B
60-70%
70.22%
12+
Weeks
The Numbers Behind India's Online Retail Boom
The brands that fix COD losses, cart drop-off, and failed deliveries at scale are positioned to capture the largest share of this growth.
India's Online Retail GMV in FY25
India's online retail GMV doubled over the past five years.
Bain & Company, 2026GMV in India's 2024 Festive Season
The festive season grew 12% on 2023, showing how concentrated demand becomes during major sale windows.
Redseer Strategy Consultants via IBEFShare of Indian E-commerce Orders Placed Cash on Delivery
COD remains a major payment preference, which makes pre-dispatch verification a core e-commerce workflow.
GoKwik, 180M+ shoppersAverage Cart Abandonment Rate
Seven in 10 carts leave without a purchase. Fast voice follow-up reaches shoppers while intent is still warm.
Baymard InstituteIndian Languages Sprio Speaks
Sprio supports Hindi, Tamil, Telugu, Bengali, Marathi, Gujarati, Kannada, Malayalam, Odia, Punjabi, Bhojpuri, Haryanvi, and more.
To Go Live With Core Retail Workflows
COD verification, cart recovery, and delivery rescheduling can be launched after integrations, scripts, and testing are complete.
Compliance
Regulatory Requirements Sprio Handles for You
Every outbound call placed for an e-commerce brand follows India's applicable TRAI, Consumer Protection, and data privacy rules.
TRAI DND and NDNC Registry
All lists are scrubbed against TRAI DND and NDNC before any campaign. Calls go out only between 9 AM and 9 PM. Opt-out requests from any call are permanently logged and suppressed across all future outreach.
TCCCPR 2018
Promotional outreach covering festive sales and loyalty reactivation follows Telecom Commercial Communications Customer Preference Regulations 2018 on category consent and registered headers. Transactional calls such as COD confirmation and delivery rescheduling follow applicable transactional category rules.
Consumer Protection Act 2019
Sprio does not make misleading claims about pricing, offers, or delivery timelines during calls. Buyer grievances raised during a call are logged and escalated to your brand's customer care within the same session.
DPDP Act 2023
Phone numbers, order data, and conversation transcripts are handled under the Digital Personal Data Protection Act 2023 framework. Data is processed only for purposes the shopper consented to at order placement. Deletion requests can be executed within the required timeframe.
WhatsApp + Voice
Every Call Backed by a WhatsApp That Gets Acted On
A voice call confirms intent. What the shopper does next depends on what lands in WhatsApp immediately after: a checkout link, delivery confirmation, reschedule confirmation, or review link.
WhatsApp is the default channel for India's hotel guests. Sprio turns your WhatsApp Business number into a guest service agent that books, confirms, upsells and resolves requests around the clock, with no wait time.
Cart recovery WhatsAppCart Recovery WhatsApp
A direct checkout link is sent the moment the shopper asks for it on the call.
COD Confirmation Summary
Order details, payment mode, and expected delivery window are sent after confirmation.
Delivery Reschedule Confirmation
The shopper receives the new delivery slot and logistics partner name immediately.
Review Request Link
Shoppers who give a 4 or 5 rating receive a direct review link for Google or your store.
Early-Access Link
Festive sale registrants receive an early-access link the night before sale opens.
Category Deep Link
Loyalty reactivation shoppers get one tap back into the products they buy.
FK
FashionKartOnline
Hi Priya! You left something behind.
Navy Blue Sneakers. Rs 2,199. Size 7. Only 3 pairs left.
Complete Your Order.
Haan chahiye. Discount milega kya?
10% off applied. Fresh link: fashionkart.com/checkout/sc92. Offer valid for 2 hours.
Customer stories![]()
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Real businesses, real outcomes
Indian businesses already running their outbound calls and messaging workflows on Sprio.
JLL Homes
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Kisanshop
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